Welcome back to another project. For this project we needed to design a logo for our presentation class. The assignment was that we needed to present our workprocess and endproduct. We needed to be clear why we made certain choices. So our logo that we needed to design was for a non existend store that sold dental products. The name of the store was W.I.T. wich stood for Whitening paste, Interdental brushes and Tooth picks. For the design we were completely free. As long as the presentation was materially good. So without further delay, here is my presentation of my logo design.
two man presentation
we did the presentation with the two of us. Joeri and me. And we called ourselfs J&R Design
Because my partner was sick before the presentation I had to make all the products. Wich I didn't mind. We still got a good grade in the end. We started our presentation by introducing ourselfs.
After that we continued to the mood- and styleboard. We showed the two boards below on a presentation slide.
We talked about the moad we wanted to bring. We wanted to bring freshness and contentment. To achiev that we wanted to bring in fresh and a warm color. For the style we went with a modern style. Because it would be a new store we found it important the stle was modern but also organic. Wich is visible with the wooden details and color use.
After that we started talking about our sketches. We decided to sketch digitaly That way we could work with cleaner design sketches for the presentation. However that wasn't completely what the teacher wanted to see. He actualy liked to see papers full of sketches.
We could have know because that teacher just liked to see paper sketches with every thing. But we didn't think about it. We explained that these sketches were presented to the client in a previous meeting. And that the client choose three of the designs.
We explained that the first one on the left didn't feel right because of the spatials between the letters and the dots. The third one on the right wasn't balanced either because of the dots in the bottom line. The center one was the most centered and balanced of all. We had recomended the center one because it was balanced and modern. It also followed the latest trend to go with the modern and organic store.
Next slide we showed that the housestyle of W.I.T. would be like this. For normal uses the logo would be black on light backgrounds and white on dark backgrounds. With the colored logo's we showed how they would look. We made two for a white background and two for a dark background. The colored logo's were ment to be for accents only. Like on advertisments. We also explained why we choose the font named Montserrat. The font was modern and clean but still had something organic. So it showed the main moads of the store.
We also showed a mockup of a window sticker and explained why we recommended to use the white logo for the stickers. Namely because the white one jumps out more and will get more attention from potential customers walking by. We showed the coloured ones next to it and they saw what we ment and agreed with us.
To finish the presentation we showed some mockups of how the logo would look on the store itself. The metal sign would be on the side of he building or on top above the door. We recommended metal because it gave a luxurious vibe but also was very modern. For the side signs we recommended dark signs with a white logo. This way the logo would pop and potential customers would see it faster. Plus it was easier to read.
We finished the presentation by thanking the audience and giving them a oppurtunity to ask some questions.
It was a fun assignment even though I did most of the work. I actually didn't mind it because we had very different ideas. Every one wanted to go with a tooth and I didn't like that idea because it would remind people of the dentist. We couldn't get a grade. We only got a met because that was how it was graded. A met or not met. So I was satisfied with the end result.